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Sustainable Fashion: The 100-Day Dress Challenge

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“Buy less, choose well, make it last.”

Vivienne Westwood, as quoted in this BBC article (link provided).

After four years, I’m going to embark on a new adventure or, rather, continue an adventure I paused a few years ago. I’ll be rejoining the banking industry. After working as a college professor and writer for several years, my business casual wardrobe needed a refresh. In a desire to reduce my contributions to the fast fashion problem and to simplify my life, I’ll be creating a capsule wardrobe built around this merino wool dress for the next 100 days (notably, this is not a sponsored activity – it’s all on my dime). 

Before I share more about this, here’s some background information about what led me to pursue sustainable fashion.

Why Sustainable Fashion Matters to Me

In the summer of 2018, my family and I decided to move back to our hometown in Arizona. We spent the previous eight years following my banking career to Colorado, Utah, and Washington. While we loved exploring new places and building friendships with new people, it was time to set down permanent roots for our children closer to much of our extended family. I started working remotely as a finance writer for an online publication, which gave us the flexibility we needed to move home.

We now live in a rural area of Northern Arizona, where we raise our children, chickens, goats, dogs, hamsters, and various other creatures. Living on a dirt road in a no-stop-light-town on the edge of civilization has been a fantastic way to raise our kids. We can gaze at fields of high mountain grasses and low mountain ranges for miles from our yard. The sky is so dark that we can see the Milky Way in all its glory on most nights. 

However, we’ve also had to learn to be more thoughtful about lots of things, such as (I may write more about some of these things in the future):

Sustainable living is important to me and is a big part of our lifestyle, including my fashion choices. About a year after moving here, I accepted a full-time role as a professor at a local university. Not only was I given a lot of flexibility over my schedule, but I could also (for the most part) wear what I wanted to work. I purposefully built a small wardrobe of quality clothing items. While I love my wardrobe, it’s mostly too casual for my banking role. So, it’s time to build a new one. Enter my new merino wool dress and the 100-day dress challenge.

The 100-Day Dress Challenge

As I was preparing to re-enter the banking industry, I came across the clothing company wool& and its 100-day dress challenge. The premise of this challenge is to encourage people to wear the same dress every day for 100 days. I’m always up for a challenge. Plus, I figured this would be an excellent way to build a capsule wardrobe around a quality piece of clothing that works with all aspects of my life. Moreso, I like that wool& is making progress towards sustainability. It’s a win-win situation.

So, here we are on day one of the 100-day dress challenge. If I can wear the same dress for 100 days in a row, then I’ll win the challenge. Regardless, learning how to dress more sustainably will be a win in my book. I’ll be posting here regularly about this challenge. Feel free to follow along on my adventure. The more, the merrier. Here we go!

Day 1 of wool&’s 100-day dress challenge. Megan is wearing the regular-length Camellia merino wool tank dress in black.

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